H&M collects the details provided by you on enquiries and calls together with information we learn about you from your use of our service and your visits to our web site and other sites accessible from them. We also collect information about the transactions you undertake including details of payment made.
We also monitor customer traffic patterns and site use which enables us to improve the service we provide.
Use of your information and your preferences
We will use your information to provide and personalise our service and to detect and prevent fraud. We will also use your contact details to communicate with you. We may use your information to send you offers and news about H&M products and services or those of other carefully selected companies which we think may be of interest to you. We may contact you by post, email, telephone or fax for these purposes.
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